Shaype is a finance platform empowering financial institutions to build unique experiences faster, smarter and with more confidence.
Working with design studio Christopher Doyle & Co, our brief was to create a rich 3D world representing Shaype visually and in motion, with an exciting and engaging approach to what can typically be a dry and complex category.
Building upon Shaype’s simple 2D visual identity comprised of geometric shapes, we developed an intriguing, high fidelity 3D world, full of intrigue and wonder. A bespoke, abstract machine was built from scratch, with a variety of mechanisms to move, collide and transform spheres within this 3D world, helping to simplify the complexity of Shaype’s financial services offering.
Credits
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Client — Shaype
Agency — Christopher Doyle & Co
Design, 3D, Motion — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Agency — Christopher Doyle & Co
Design, 3D, Motion — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Darcy Green
Project Lead — Bruno Borio
3D Design & Motion — Bruno Borio, Nancy Li
Project Lead — Bruno Borio
3D Design & Motion — Bruno Borio, Nancy Li
Select scenes from hero animation.
BREAKDOWN OF SELECTS
Behind-the-scenes breakdown of select scenes from hero animation.
LOOK DEVELOPMENT
Original look development for the stations. Initially more colourful,
then a simplified palette introduced for a more unified look as a group.
then a simplified palette introduced for a more unified look as a group.
MATERIAL EXPLORATION
R&D of various 3D materials.
STORYBOARDS
Developed storyboard frames as clay renders.
THANK YOU.
