
Lion, one of Australia’s leading drinks companies, known for its wide range of local and international beverages, approached us to create a standout campaign for Hahn Ultra—promoting its zero carbs and great taste.
With high-impact billboard placements at train stations nationwide and a prime location on Bourke Street in Melbourne, we were tasked with creating 3D billboards that brought the refreshing, light, summery appeal of Hahn Ultra to life.
By incorporating an esky and an explosion of ice, we designed a dynamic visual where the bottle flies out of the screen for maximum impact, delivering a bold, thirst-quenching moment.
Credits
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Client — Lion
Animation Studio — Never Sit Still
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Studio Director — Mike Tosetto
Producer — Darcy Green
Creative Director — Zoe Crocker
Creative Director — Zoe Crocker
3D Lead — Bruno Borio
Project Lead — Jordan Booker
Project Lead — Jordan Booker
3D Design and Animation — Jordan Booker, Bruno Borio, Howe Tom







Bourke Street, Melbourne portrait spot, and selected frames.

Breakdown of the landscape spot.









Selected look development for bottle and esky.

Animatic of landscape spot before full render.





Storyboards for portrait spot.













